Topshop Unique went Cro-Mag with their Fall 2010 collection.

Maybe the models were so hungry that they regressed to some kind of primitive state. Poor little proto-humans.

I think somebody needs a Brontosaurus Burger.

I wonder what's up with this recent interest in the Stone Age. The preoccupation with the Paleolithic isn't limited to the fashion world (remember Flintstone Chic?). Back in January, the NY Times published a hilarious article about the New Age Cavemen, a nascent group of comfortable, youngish people who, in an effort to make themselves slightly less comfortable, have adopted the caveman lifestyle.

This means that they eat enormous quantities of meat and then fast for long periods between meals in order to approximate the lean times that [our] distant ancestors faced between hunts. They tend to avoid foods that didn't exist before the invention of agriculture, like bread and Snickers bars. The caveman lifestyle also involves changes beyond the diet. It seems early humans didn't work out on ellipticals. Some ideas for caveman exercises include scooting around the underbrush on all fours, leaping between boulders, [and] playing catch with stones. Nothing like a rousing game of stone toss to get the blood flowing. Some of that blood will need to be siphoned off though. Practitioners of the paleo lifestyle donate blood regularly because they believe that early humans probably lost blood frequently due to the mundane hazards of being cavefolk.

These neo-cavemen are city dwellers; they aren't looking to gentrify actual cave systems. So don't be too surprised if you start to see caveman restaurants, gyms, blood banks, and boutiques opening up in major cities.